They blare at you throughout My Universe, which is the BTS feature, a song that proves Coldplay are perfectly adept at churning out boilerplate pop, as well as the more reliably Coldplay-esque Humankind, which is decorated with a motif that sounds like Van Halen’s Jump. So the synths are cranked up until they blare – which turns out to be the album’s default setting. Higher Power audibly takes the Weeknd’s Blinding Lights as its inspiration but works on the principle that the biggest-selling single of 2020 was perhaps too understated.
NEW COLDPLAY SONG 2020 FULL
In fairness, Coldplay have pivoted towards pop before – on their Stargate-produced, EDM-infused 2015 album A Head Full of Dreams – but it has rarely sounded as deliberate or as non-organic as this. The less charitable interpretation is that these are collaborations that have been actioned with one eye on the Spotify stats. Leaving aside the NME’s game suggestion that BTS and Coldplay represent an obvious match because “they are two of modern pop’s deepest thinkers”, the charitable interpretation of what’s going on here is that Coldplay realise rock music has been in a moribund artistic state for some time now and the real action is in pop. Swedish pop super-producer Max Martin is fully in charge, and this time the guest list includes singer and actor Selena Gomez, the fifth most-followed person on Instagram, and K-pop superstars BTS. Everyday Life’s esoteric collaborators – Femi Kuti, Belgian rapper Stromae, whoever suggested they sample Alice Coltrane – have been politely shown the door. You literally couldn’t escape it even by leaving the planet: lead single Higher Power was beamed into the International Space Station.
In contrast to the understated release of Everyday Life, Music of the Spheres arrives with an all-guns-blazing promotional campaign. There was a lot of straightforward Coldplay-ing among the experiments, including Orphans, a song so keen to attract thousands of people bellowing along that it borrowed the “woo-woo” vocals from Sympathy for the Devil.įear that their place at the top might be slipping after 20 years has evidently rattled the band.
It still clearly wanted to be loved by a mass audience. It dabbled in African music, doo-wop and gospel and included what appeared to be an unfinished demo – yet it was far from the kind of up-yours gesture to which artists who have tired of adulation are often prone. In America it sold barely a tenth of its predecessor, A Head Full of Dreams. Coldplay’s last album, 2019’s Everyday Life, was their only one in the last 20 years not to go multi-platinum. In recent years, that’s started to look like a problem.
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